Getting your website to rank high on Google organic search result listings is like getting free advertising for your website. The organic listings cannot be bought and your website can only appear on it through proper optimization (SEO).  SEO is the bed rock for online marketing and all webmasters should optimize their websites right from the beginning.

By getting high Google rankings, it will bring you more visitors and probably new customers too. In this article, let me share with you 5 ways to get high Google rankings:

1. Develop the right keyword list. Targeting the right keyword is the key to SEO success. If you optimize the wrong keyword, there will be no conversion.

2. Use unique Title and Meta Description for every page of your website. The keywords that you place in your Title and Meta tags should be relevant to the content of the page. The Title tag is like a book title; it tells the search engines what the page is about. Therefore, it is extremely important for you to use relevant titles for every page of your website. 3. Write good content and place it on your website. Content is king in SEO. Good content can be in the form of words, videos, audio, widgets, etc. Your objective is to provide value to your visitors and turn your website into a link bait. With good content, other webmasters will start linking to you and this will increase your website link popularity. Link popularity is one of the key factors for SEO success, so do not overlook it.

4. Good SEO copywriting. Adding keywords in the right place will help increase the visibility of the keywords. But, you need to be careful with this approach. Stuffing too many keywords within the content will make Google thinks that you are spamming them. So no matter what, always consider the human element. Write for human to read instead of Google.

5. Build more back links. Link building increases your website link popularity which will help it to get higher rankings on Google. You can build links through article marketing, press release submission, link exchange with other webmasters, directory submission and social book marking.

These are some of the things that you should do to get high Google rankings. SEO takes time, especially link building. You need to work on it consistently to see results. Develop your link building strategy plan and work on it religiously. Good luck!

About the Author:

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO Singapore services. Find out more about SEO Singapore at www.optimalonlinemarketing.com

 

So many Internet marketers like to throw around the term “Viral Marketing” to sound smart, savvy and cool. But the truth is, very few really “get it”. Just because you WANT something to be “VIRAL” doesn’t mean that it will be, or even if it will work!

 

“Viral Marketing” simply put, is where you are giving away something of value so the recipient will WANT to pass it on to others…right? Yes, but not quite. “Viral Marketing” describes ANY strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth through the exposure and influence of the message.

 

So it spreads like a VIRUS.

 

Do you or have you ever had a Hotmail address? This was one of the Internet’s first highly successful Viral-Marketing campaigns. Think about what the smart minds at Hotmail pulled off. They gave away email addresses AND service. And they attached a tagline at the bottom of every email message sent. Get your private email account. (Or, something to that effect.) Then, they simply stood back as people emailed their network of friends, family and business contacts all over the globe.

 

A simple, BRILLIANT strategy.

 

Soon it becomes, WOW! All my friends are using Hotmail. I want to use it too!

 

BINGO.

 

An effective Viral Marketing strategy should incorporate some sort of giveaway OR natural viral element that begs to be passed on and does NOT scream “sales-pitch”.

 

It could be a controversial or newsworthy video or a humorous email or a special report that deals with a unique solution to a problem affecting certain individuals.

 

Make sense?

 

You also need to make it brain-dead simple for people to pass your message on to others.

 

Make it exciting!
Make it interesting!
Make it newsworthy!
Make it scalable.
Remember – Controversy sells!
Solve a common problem for your marketplace!

 

Most importantly, begin with an end in mind because ultimately you’re promoting YOUR products and services.

 

WHY should anyone feel the urgency to pass on your message to others? Do you ask them to do so? Do you provide simple instructions? Your marketing “virus” will die a quick death if you don’t incorporate these critical elements.

 

Remember this point, the quickest way to KILL any Viral Marketing message is to be BORING!

 

Dress up your PDF files with cute graphics and cartoon style characters to add more personality and pizzazz to your e-books and special reports. By doing this you will deliver more impact, increase readability, boost profits, create a viral effect (if executed properly), and most important of all you will stand out from the hundreds of boring sites out there!

—————————————————

Adapted by an article from JD Reilly.

About JD: JD Reilly is committed to helping others succeed at internet marketing with tested and proven products and strategies. The success is built upon-A focused target market, A product people are hungry for, A marketing strategy and Automation. His latest program, social traffic explosion, provides everything you need to know about driving a lot of traffic into your website and may be found at: http://JDReilly.biz

But if you’re trying to make money online – particularly if you’re running a blog – repeat traffic doesn’t necessarily make economic sense.

To start with, since regular visitors are constantly exposed to your advertising, its appeal will quickly start to diminish. And the more they visit, the less effective it’s likely to become.

What’s more, repeat visitors know exactly what they’re coming back for – your content. As they focus more intently on what you’ve got to say, the efficiency of any ads around them is likely to dip even further.

Not the best situation for you, despite your hoards of happy users.

Of course, one way to offset this effect is via referrals within your content, and while it’s a strategy that works for many, in truth it’s a difficult thing to do well.

There’s a very fine line between informative copy and what amounts to a bare-faced, hard sell; your recommendations will need to provide real value or risk being seen as a money-grabbing sham. And hunting down worthwhile products takes time and effort, meaning more hard work in addition to maintaining your blog.

So what’s the solution?

The answer is to take a smarter approach to the advertising you already use. A simple yet radical change that employs basic smargeting techniques to recapture your audience’s flagging interest.

Before going further, it should be pointed out that while conventional online strategy relies heavily on blending – ‘camouflaging’ ads by making them similar in appearance to the page itself – smart targeting focuses instead on ‘psycho-blending’, or formats aimed at a particular audience. This may even involve regular ad changes on the basis that novelty generally provokes curiosity.

But let’s look at just how smart targeting can successfully target repeat traffic.

A blank canvas

The first thing to do – and you may need to take a deep breath here – is drop your ads altogether.

Yes, that’s correct – get rid of them, or at least reduce their quantity substantially … although before you stop reading entirely I’ll point out that you’re only going to do this for new entries, and only for short periods of time.

If this seems crazy, remember that new updates are precisely the ones recurrent readers are likely to see very quickly. Your advertising has far less impact on this audience in any case, but what you will do is place ads on your pages a week or so after publication.

That way, they’ll be seen by any casual traffic arriving via search engines or other links to your site.

It’s a simple change to make, but an effective one with real benefits.

To start with, it’s likely that regular users will quickly come to appreciate their custom ‘ad-lo’ environment, but as well as making loyal readers happier, there’s another advantage in it for you.

Because by creating a blank canvas, you’ll be in a position to employ the most subtle smart targeting trick of all; which is to now run intermittent campaigns.

Think about it – a regular visitor opens your blog to discover a couple of banners. They haven’t seen ads on your site for a while, so this sudden appearance not only attracts attention, but hopefully, also prompts them to investigate further.

And because these campaigns will be brief and sporadic, even visitors irked by an apparent return to the b(ad) old days will quickly realize they’ve nothing to fear.

In other words, it’s a win-win situation – for your most devoted visitors, and hopefully, you and your finances.

Smart Targeting formats

Making ads work harder is what smargeting is all about, and once you’ve created a blank canvas environment you’ll want to smarget your ad formats, too.

For each one-off ad blast, experiment with a different advertising vehicle. Peelback ads; mini-malls; inline text – you’ll find plenty to choose from right here at clickspiration.com. And with each new mini-campaign, you should aim for contrast to maintain a sense of surprise and click-curiosity.

What’s more, by keeping a close eye on stats every time you use a different format, you’ll get some idea how psycho-blending relates to your own segment of users. Was inline text a surprise success? Then perhaps it’s a format that particularly appeals to your specific audience profile.

Of course, the element of novelty will always have a strong influence on such findings, and whatever is being advertised is clearly another major factor.

But despite these variables, any higher than average ad popularity is certainly worth testing further. Which is something you can do very easily by running these formats in your back-dated, ad-rich pages aimed at casual traffic.

So there you have it – a simple yet effective smargeting technique for optimizing potentially problematic traffic. Enjoy its success!

Adapted from an original article by Mike Brennan

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