Many internet marketers don’t really know how search engines operate, so many myths about this are often repeated. These myths can be hard to combat because once mistaken ideas are repeated often enough, they are widely believed in. Let us now expose a few of these myths so that you won’t fall victim to them in the future.

If you want to rank high, you should optimize the long tail keywords. This is a myth that has been spread far and wide over the past few years. This is false because long tail keywords don’t have much competition due to the fact that there aren’t many searches for them, so there is no need to worry about optimizing them. That’s why it’s simple to rank for long tail keywords. As long as you put these keywords into your content, you can rank for them, though this is not optimization.

There’s nothing more to it than that. You don’t have to do heavy duty optimization for these keywords, which makes it obvious that you should target them. Another SEO fallacy that many people believe without question is that it is vital they have a Google Sitemap. Google has an array of tools in its arsenal that you can use and the Sitemap is one of many. If you build your site the right way and make it search engine friendly, there’s absolutely no need for you to have a Google Sitemap. Of course, it won’t hurt your site if you have it and it might lead to your site getting indexed a little faster but that’s about the limit. You need to be aware of the fact that simply having it will do nothing for your SEO or to improve your rankings.

Many people also believe another SEO myth, the idea that your HTML code can’t have tables. This is another false idea. HTML tables can be found by search engine spiders, and this was always the case. The table code has never been a hurdle for the search engines when crawling. Still, the idea that you can rank better with designs without tables persists among web developers, even though it isn’t true. Generally speaking, no matter how much effort you need to put into SEO, which requires quite a bit of work, it’s worth every moment. The most effective way to learn it is through your own experience and you are better off doing it this way than falling for all these myths that don’t have one kernel of truth to them.

About the Author

Dario Montes de Oca is an Internet entrepreneur who has studied and implemented countless marketing strategies online. Don’t make mistakes that will KILL your business, go to to claim 125 FREE backlinks for *unbelievable* website ranking with SEO!

Wednesday, July 28th, 2010 at 10:02 pm
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