There are SEO articles all over the web, most of which are just spambait to try to get you to buy this or that SEO service. I have searched high and low and never have found many articles or sites that will give webmasters real honest to goodness details on how to do things to optimize for Google, Yahoo, and now Bing. Before you give any money to any SEO companies these are the steps to try on your own and that you should keep in mind when building any site.

  1. Use keyword optimization. – This is NOT keyword stuffing, no matter what anyone tells you, keep your keywords down to around 1-2% of the content. Keywords should not be repeated more than 10-12 times on the page in total and try to keep page keywords to 3 or less main keywords.
  2. Use unique page titles and descriptions. – Every page of your site should have its very own unique title that includes one or two of your main keywords for that page. Keep your title under 65 words and use real language and use the <Title> tag. Keep your page descriptions as concise as possible, but keep them below 150 characters if possible.
  3. Write unique content based around your keywords. – Do not repeat content on your pages, you will do much better with fewer pages and better more unique content. Base each pages keywords and stick to them, do not ramble outside that range, but make another unique page and keyword if you find yourself going outside your original parameters.
  4. Use the <bold> or <strong> tag on your keywords. – This does not mean everywhere on your page, but using a bold tag a couple of times, or even italicizing your keywords is a good idea.
  5. Be sure your website addresses are consistent. – If any pages can be accessed by either www. or http:// without the www ask your developer to change these canonical issues & keep all URL’s the same by giving them a 301 redirect which is known as Permanent redirect. This will help search engine spiders & web browsers know that a page is moved to other URL and prevent duplicate content penalties.
  6. Use tags wherever called for. -  You should use <h1> <h2> and other relative tags on your site, many crawlers use these tags to differentiate important content. Use alt image tags on all images so the search engines see them as well.
  7. Do an internal linking map and structure your site accordingly. – Every page of your site should be accessable in two clicks or less to your visitors.
  8. Validate your HTML & CSS. – Make sure you are using valid CSS and HTML that is cross-browser. There is not just one browser type out there and you want your site to be visible on all browser types. There are a lot of online tools that will help check this for you. A couple of good ones are the W3C CSS Validator and thier W3C HTML Validator.
  9. Create a sitemap. – A sitemap gives crawlers a single page to look at for all of your pages. will help you create a sitemap in XML to submit to the search engines.
  10. Have a privacy policy. – Search engines are now looking for privacy policies as an anti-spam tool. Its not hard to create a privacy policy using The DMA Privacy Policy Generator.
  11. Use no follow wisely. – The <nofollow> attribute should be used when appropriate as this helps the search engine not dilute your pagerank as it goes through your site.
  12. Fresh, relevant content is king. – Some things should not have to be said, but it bears repeating here that fresh content is search engine bait. Search engines love fresh content, so update regularly and be sure the content is relevant to the site. Remember your keyword density when writing so as to keep the keywords down to one in 50 words at the very most. The ideal seems to be between 45 and 60 words to every one keyword.

Remember these 12 tips in your web building and you will not need to use any SEO companies or other “Black Hat” techniques to get your search engine rankings where they belong.

Thursday, June 4th, 2009 at 11:41 pm
Driving Traffic, Search Engines, seo
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