Most web site owners are always seeking out ways to increase search engine traffic to their sites. With the advent of Web 2.0 techniques like social bookmarking, blogging, video share sites and the like, getting your web site out to the public is becoming easier than ever.

However, sometimes the tried and true ways work just as well as the new-fangled tactics. If nothing else, start your site off right with the basic search engine optimization before moving on to using Web 2.0 resources. While the use of meta tags and keyword density may seem old-fashioned, these methods are the perfect foundation to getting more search engine traffic to your web site.

To help you get started building a strong foundation for your web presence, use these five tips:

1. Always do thorough keyword research and target phrases with good search numbers and low competition for the best results. Take advantage of on-page meta tags, paying special attention to the title and description.

2. Build one-way links to your site. One-way links may not directly increase your number of visitors, but they will help increase your search engine rankings. Use directory submissions and blog comments for a simple way to get more non-reciprocal links.

3. Participate in online forums. Search out communities that fit your site’s niche. By commenting regularly and intelligently, you’ll soon establish yourself as an expert in your field. Provide real value to the message boards and you’ll be rewarded with more targeted traffic to your site.

4. Write and submit articles. Refer to your keyword list for article ideas and write an informational article that suits your site’s content. Not only will you benefit from a one-way link, but internet users will find your article and visit your site to learn more.

5. Write and submit a press release. Submitting your site to the wire services is an excellent way to build quality links and let the world know about your site. Have your press release professionally written for the best success.

If any of these tasks appear too daunting, consider outsourcing the projects to skilled professionals. Make sure the company you work with does manual submissions; the results will build more naturally and you’ll see better success from article and directory sites.

Use our Search Engine Marketing Services to increase your search engine traffic organically. We provide SEO services to fit any budget.

Wednesday, April 23rd, 2008 at 4:13 am
Driving Traffic, Search Engines
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